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The West End Farmers Market is the only farmer-owned market in the Richmond area.   Our owners, the Clements family of Salt and Pepper Farm, are active members of New Kent County, where their farm is located.  Our Market Manager, Jennifer Sullivan, is an enthusiastic shopper at the market and an active member in the West End, where her family lives, worships and goes to school.  We LOVE food and it is our mission to seek out the best local farms and share them with our neighbors.  We are passionate about bringing our communities together for the love of food, supporting local farms and taking care of our neighbors.  Please let us know if there is anything we can do to help you.  

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We also view our mission as one of community service and outreach.  Recently, WEFM donated $500 to Gayton Elementary School and $300 to a nearby neighborhood association. Part of our sponsorship program involves making donations to local food charities on behalf of our sponsors and our vendors frequently contribute to Discovery United Methodist Church's food pantry.   We also collected gift cards and clothing for DUMC’s Angel Tree and partnered with CVS in October to host a flu shot clinic at the market, to help protect our neighbors. 

During the COVID-19 pandemic, the market has become an even more vital part of the West End community, with many families feeling more comfortable buying directly from farmers (less hands touching their food) and in an open-air environment with smaller crowds.   The market has also been the difference between staying in business and having to shut down for many of our local farmers and vendors.  Finally, it has also become a launching pad for several culinary entrepreneurs.